Strategic Web planning

Identifying your Website Strategy

“A good team plans, decides, checks, acts, monitors and reviews together.”

It takes lots of hard work to correctly present your business online. The right message needs to come across in an easy to understand layout. We are here to accomplish this with you, taking into account that a strategy will only be successful if it is integrated with and driven by your other existing business strategies.

Each Web site has a main goal, and a supporting lower level Sub-Goal.

What are the goals for the site?

Brand development? Website traffic growth? Can we quantify in terms of Service? Profitability?
Resource utilization? Market share relative to competitors? Market growth rates?
What style? What culture? How will you organize the structure of the site?
How will you judge success? What will the site offer: Products? Services?

Some of the aspects to consider:

Internal: functionality, web application, what platform do you need / will you use, what is deployed to the server, and what is accessible from the Web.

External: the end user’s perspective is important in determining the look and feel of the site and the resource requirements of the site.

Web site structure

The pages in a website are organized in a hierarchy. The hierarchal structure outlines the navigation path, links and site map. We help you put together a structure for your site, which will in turn become the roadmap for the web design firm selected.

Road Mapping your website

The Key Benefits:

• Vision and business strategy are linked with the capabilities required to deliver them into the future.
• Prompts the team to be specific when identifying needs.
• Prioritizes.
• Allows the team to recognize and act on events during the execution phase.
• Communicates actions, implications and accountabilities to team members and management.

Domain name

One of the first things to do, if you don’t have one yet, is decide on a domain name. We will assist you on this. Once you have selected a name, we will discuss the protecton of your domain name with you.

Promoting your web site

You now start to see you will have a great website. But if no one knows you are there what is the point? A marketing strategy for your new/improved website is the next step to consider. Website overseer can help you put together your requirements and assist in finding the appropriate professionals to help you with this task. A search engine optimization (SEO) expert should work together with your web designer from the start. In addition to search engine optimization there are many other ways to promote your website. All web promotion ties in together; SEO, SEM (search engine marketing), article writing, blogs, newsletters etc. The defined project plan will include what is appropriate for your website goals.

Maintaining your web site

The planning of your site also includes how the site will be maintained after it is launched. Monitoring and modifying the site as necessary ensures that you are meeting your business goals. Monitoring visitor statistics will tell you what parts of your site is working and what parts are not. Part of the maintenance of the site are fixing bugs that may have been missed in the start up phase and updating site architecture as necessary. The main benefit of maintaining your website is that it will become more powerful over time, which in turn supports your marketing efforts.

BTW - Work on a good website is never completed. Your website is vital in the marketing of your business and should be treated as such. 

The maintenance of the site can be done in-house or contracted out. If you contract this out it is important that you are aware of any changes made to the site: We are available to take care of this for you.